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Project: Horseshoes
So I found myself out at a polo match the other weekend at the Las Colinas Polo Club. This is because we have a client who is producing a new type of horseshoe, and has very little media currently amassed for the product.
Insert shameless plug here:
If anyone is genuinely interested in horseshoe technology, you should investigate Hy'bred Horseshoes. Very neat technology.
So I find myself randomly investigating horses at polo games, walking right up and asking "hey, horse... who are you wearing?" They more often then not look at me like I'm mad (as do the horse handlers, but the horses really express it better, as I imagine the grooms are paid to ignore the crazy drunk people who came to watch the polo game.) I'm okay with incredulous horse stares however, as I was reciprocally bemused by how much glee the polo ponies showed at being blasted with a water hose.
One would think I would be more excited about this, as it is essentially a national product marketing campaign that we would be doing at 4th Pixel, but currently there isn't much... direction... to the client's campaign. I might get as much work out of the polo teams as I would out of the corporate client (I vaguely recognize the fact that there are easily a half million dollars worth of horses at the polo games...) but essentially I just had fun making pretty pictures and videos, as usual. The clouds were rolling in black despite it being broad daylight, so none of the shots you see were manipulated, they're just eerie.
So in order to make the trip worthwhile to the polo organizers as well as the client I cut the following together.
WATCH THIS SPACE! YOU WILL BECOME MORE INTERESTED IN POLO!
This and more videos done by Fish @ 4th Pixel Productions.See also the HYII video at youtube.
